If you’re an online marketer, you may have heard the term Google Page Experience being thrown around as of late. However, if you’re not familiar with the term and its meaning for your website, it might seem like another fad that will pass, like so many others have done in the past. But don’t be fooled: Google Page Experience is here to stay, and it can help your website become much more relevant and search engine friendly than it currently is. It is also known as one of the latest SEO Trends.
Why should you care about Google page experience (GPE)?
Not too long ago, industry experts advised clients to focus their efforts on optimizing one of two things: title tags or meta descriptions. Title tags were essential because that was a core component in how search engines showed your content (and what they showed your content as). Today, though, we care more about getting people to engage with our website than figuring out whether GPE will be affected by title tags versus meta descriptions. And that’s not just because GPE can significantly impact your rankings; it’s also because your average user has come to expect certain things based on how their favourite sites function.
GPE = UX + Features
Every page on your website will be scored based on user experience (UX) and features: Is it easy to navigate your website’s content? Is it easy to find what you’re looking for or take desired actions once you’ve arrived at your site’s specific page or section? Achieving both UX and feature success is critical. After all, while visitors might stick around if they have an excellent user experience, they won’t return if they can’t find what they need. You may not realize it, but to rank higher on search engines like Google, your site requires quality UX design and functional features that solve problems for users.
How do you know if your website offers a good GPE?
After you’ve finished your content audit, scroll through it once more to see if any items might improve a user’s experience on your site. Think about what makes sense for your website (or business) and what doesn’t. Are there lots of long load times or confusing navigation points? Do you include call-to-action buttons when they would be helpful to users? Think critically about each piece of content on your site and make sure that each item offers a benefit to those who visit. If it doesn’t, consider tweaking it or removing it entirely. Each element you cut gives users fewer distractions as they go through each page, increasing their likelihood of promptly reaching your most important pages.
Common issues with GPE
Is your website too slow to load? Too many redirects, blocked or missing sitemaps, not enough pages indexed, multiple versions of your site show up for search results? If so, you’re probably wondering if it will impact your search ranking. The good news is that all of these issues can be fixed in most cases—but fixing them takes time. While your page speed score may never rise above 80 on desktop or mobile devices (Google’s goal), identifying and correcting errors in your GPE account can directly impact how well you rank organically in search results. Every element that makes up your GPE profile affects how users interact with you through a search engine—and whether they click through to visit your site.
What are the benefits of having a good GPE?
As more people turn to their search engine to answer questions, products, etc., they are doing less searching in general. When you rank for specific keywords/phrases, people will be looking for your site instead of just typing it into their search bar. According to SEO Services Perth experts, GPE is a positive value metric which indicates that quality content has been created and that users may have a positive experience while visiting that page. This page experience includes many factors that could increase or decrease your GPE, such as landing pages, bounce rate, average time on page, etc. So what does it all mean?
Why does having an SEO company help with GPE implementation?
To understand why an Digital Marketing company would be needed to implement GPE, let’s look at GPE. We all have experience with sites that are very easy to use and navigate, while we’ve all also been frustrated by how much time it takes a website to load or how difficult it can be just trying to read through the content. This user experience can negatively affect businesses; they won’t come back if users aren’t positively experiencing your site! That’s where GPE comes into play. The goal of GPE is to help improve websites to provide a great user experience for anyone who visits them. To do so, Google has created four main principles: Speed, Mobile-friendliness, Progressive Web App (PWA), and AMP (Accelerated Mobile Pages). By implementing these four principles on your website, you will be able to improve its performance overall and ensure that it provides a great user experience for anyone who visits it!
Let’s review what you’ve learned. Google has announced an update to their algorithm that targets slow-loading web pages. Searchers will bounce back to a search results page when a page takes too long to load. This directly impacts your bottom line as revenue drops when visitors click on your site but don’t stick around.
So how can you avoid losing business due to slow-loading web pages? Here are two steps you can take:
1) optimize your content
2) Streamline your coding structure.
Use these strategies for new website pages and all of your existing ones. The faster they load, the more likely that users will stick around and convert into customers. And with more customers comes more revenue! That’s why it’s so important to understand Google Page Experience and its impact on your website. If you have any questions about improving your website or creating a custom marketing plan for your company, reach out to us today! We look forward to hearing from you soon!