In the wake of when Bella Poarch released the music video for her first track, “Build a Bitch,” she released it to more than one million of her followers on TikTok.
Poarch ranks third most followed user on the app that is primarily used for short-form video, which has seen a rise in popularity from a program for lip-syncing and has grown to be one of the most culturally well-known social networks. While TikTok has been instrumental in boosting its popularity for music for a number of years, it has also helped in the making of Lil Nas and X’s “Old Town Road” into a huge success. The stars of the app are now trying to make use of their online fame to begin careers in the music industry.
music video posted the video to YouTube and her streamed track on Friday was crafted to become an instant hit. Poarch utilized the track in nearly every TikTok video that she posted, singing along to the catchy track and a “one three” callout that’s made to make a TikTok video, which changes to a new style, setting an attribute that will make an album viral via the app.
In just a few days , the track was watched more than 70 million times in just a few days on YouTube. The track was streamed through Spotify at more than 13 million. It was ranked 27 on Spotify’s “Top 50 Songs in the USA” list. About 1 million people using TikTok have been listening to the track since it first was released.
Poarch’s entrance in the realm of pop music underscores the challenges that social media stars face in trying to figure out how they can make their success mainstream. Young people often say that they’d like to become YouTube and TikTok celebrities but many stars on social media have had to overcome the platforms.
Music and TikTok might be two different things. The platform was developed from the music-focused format , where users would pretend to sing to music. The development of trends and the growth of TikTok stars haven’t made much of a difference in determining the importance of music to the platform.
Presently, stars like Poarch have millions of followers eager to be a part of the latest music, make their own content with the song and distribute it to their followers. The ability to modify the song to fit in with the platform will help ensure the success of streaming.
“They are professional,” said Alessandro Bogliari who is the co-founder and CEO of Influencer Marketing Factory an agency for marketing. “They know which songs to use, as well as the most effective way to present it, and also what to do to make it look appealing. Therefore, you can chop it up, after which you can use the part of it as the audio.”
Poarch along with the remaining TikTokers have plenty of work to complete. Their success is contingent on a platform creators are unable to manage, as per Jonathan Azu, founder and CEO of Culture Collective, an artist management company and record label and also an adjunct professor in the Thornton School of Music at the University of Southern California.
Azu declared that the algorithm used by TikTok or the application generally can be altered at any time.
“You should ensure that you’re taking measures to make it easier for you to collect information … so that you can be capable of ensuring the event that a service like TikTok cease to exist or become less popular, you’ll be able to draw upon your existing users” Azu said.
and TikTok has acknowledged its shortcomings as a platform. The previous year, TikTok apologized for its actions following accusations that it was catering to people who are whiter rather than Black and POC creators. The company also has launched an initiative to aid Black talents.
This is a particularly important subject because influencers are continuing to make their way into the mainstream. Karwowski said that she is anticipating an increase in pop musicians on platforms like TikTok. “You have these massive TikTokers, who have become famous. … They’re creators and they’re not going to anywhere.” the actress added. “They’re likely to see more of an impact as creator culture develops in to popular culture.”