Social media has become so commonplace in marketing that you need one to expand your business. The two main ways to do this will be by investing a lot of time or hiring someone who’s an expert. All three of the following strategies are great options:
Make your social media visual.
You need to proofread carefully before putting anything out online (especially before tweeting), but visuals catch people’s attention. So be it product photography, team selfies, branded images or anything else that might pique the user’s interest, keep them scrolling.
Creating content for social media can be time-consuming and tricky. All of us are busy people, and that makes it hard to make you a priority. If this sounds like you, we can offer you social media management with graphic design, video production, paid advertising or any other service that may come in handy.
Be true to your brand.
When representing your small business, you need social media just as much as the main website. People looking for a job should include a range of content in their resume, from personal information to professional experience.
You can also use company pages to post other things, such as how you invest in your team, the latest R&D activity, your company values and desired culture, and more.
Support worthy causes
Share news of your support for charities and community groups with your followers. Even if it’s not a standard sponsorship package, there are many ways to raise awareness and make a difference. You never know how small ways might inspire others.
Besides celebrating the values and what makes your company such a great place to work, you’ll also be able to highlight your chosen charities. You never know. You may inspire others who aren’t yet involved with charity work.
User experience is crucial.
One thing to remember is that social media refers to the two-way conversations these channels were designed as a platform for. Social media sites are great for customer service. You need to be there when people interact with your brand by asking questions, leaving comments or sending direct messages. This can lead to significant interactions and more customers.
Keep up with new features.
Social media designers update apps with new features, sometimes without warning. So keeping up to date with the latest changes to social media functionality will keep your posts fresh and engaging. Whether it’s about stories, videos, stickers or anything else, monitoring these changes can be fundamental to your success.
Stories and live video
Social Media used to be a lot about what you posted on your profiles. But then they introduced the Stories feature, which became popular too. In addition, the app allows you to share photos and videos that disappear after 24 hours, which is excellent for posting polished content or more automatic updates. Stories are available on Instagram, Facebook, and LinkedIn. Unfortunately, Twitter discontinued this feature but plans to replace it with something else in the future. They’re great for diversifying your content and are popular with everyone, so make the most of them.