While link building and SEO have always come hand-in-hand, the significance of building great quality links has never been a significant ranking factor. It is often an important reason that one page ranks higher compared to the competitor’s page, hence, it is necessary to understand the significance of link building as part of the SEO campaign to compete for links and online visibility of your site.
Whether you are new to link building or you have been associated with link building for a long time, this guide can help you understand link building, types of links, importance of links and how building can help your business.
What Exactly is Link Building?
Link building is a procedure of getting hyperlinks from other sites to your own. A link or hyperlink is a way for users to navigate between pages and sites on the internet. Search engines can use links to crawl the web. They would crawl the links between your site and individual pages, and they would crawl the links between the entire sites.
Importance of Link Building in SEO
An important part of SEO is link building. For instance, an SEO agency Manchester may provide link building services as a part of SEO strategy because it can help search engines discover new web pages. Generally, webmasters can enhance the rank of their websites by creating quality links that users would want to share and use.
When using link building strategies, you need to focus on earning links because you have developed excellent content that your users need to share – not only link building for search engines. Link building can be one of the significant factors for Google ranking, including:
- Content optimization and on-page SEO
- Authority and trust of the website
- Site loading speed
- User experience elements.
What Can Link Building Do in SEO?
Not all the links are built deliberately by marketers or SEOs. Most of them would be created for a variety of reasons, for example, a journalist covering news and linking to a source, or a customer who loved his new coffee machine and links it to the retailer who sold it.
Getting links that you never asked for is the SEO’s nirvana. It is always something that you must strive for and build towards a greater period of time. You may do this by putting in the work to develop your website and make it link-worthy, whether it is through a great product or service, or via creating great content referenced by other sites.
Apart from this long term approach, you may also leverage a variety of link building techniques that enable you to develop your authority and enhance your chances of ranking and getting traffic from organic search.
Link building can easily be the most important part of SEO for a greater period of time, and it seems like that it will stay. Google and other search engines want to bring the users to the most authoritative sites, with the best content.